• "Working with Project Embrace provides me with the opportunity to bring my experience and knowledge of human behaviour into a variety of environments. The people we meet and the time we spend with them makes a real difference. I love the whole feel and approach that we bring - so human, so liberating, so rewarding."

    - Max Gooding, Co-founder & Facilitator.

  • Danielle Singer Moore

    Founder & Creative Lead

    Danielle designed The Pocket Advocate in 2008 as a way of guiding herself and those closest to her through the various stages of her diagnosis. She hopes that it will offer others the voice, empowerment and support it has given her. She has worked closely with a range of organisations including local authorities, the NHS, universities, and the corporate and charitable sector to deliver training, workshops and talks.

    Max Gooding

    Co-Founder & Operational Lead

    Max has considerable experience facilitating large groups and teams. This is underpinned by a breadth of training that includes a diploma in stress management and a certificate in organisational development. Max is a master practitioner in Neuro-Linguistic Programming and holds a qualification with the Academy of Executive Coaches as a systemic team coach. Her background is informed by 26 years working within banking and financial services.

    Matthew Peltier

    Co-Founder & Marketing Lead

    Matthew is a storyteller, marketer and a Head of Film. He cares about using the power of advertising and marketing for good.

    Josh Chisolm

    Digital Lead

    Arati Thapa


    Arati is an IT consultant who has worked in financial services, training/educational companies and self-initiated humanitarian projects. She is a strong believer in making a difference in the world, has a passion for mental health and helping the community.

    Fran Singer


    Fran is a former coordinator and advisor for service user involvement in mental health working at grass-roots, government and board levels in the UK. She is a BACP registered psychotherapist and qualified teacher. Earlier work includes developing & facilitating national programmes for self-management training and self-help group networks for Bi Polar UK.

    Peter Saunders


    Chris Papaloizou


    Hári​ Sewell

    Hári is a former executive director of health and social care in the NHS. Hári’s experience includes the facilitation of training and courses within the NHS, local authorities and the charitable sector. His work is evaluated highly by 90% of delegates across all courses.

    Kate Wood


    Kate has facilitated group events and workshops for over 20 years in blue chip, non-profit and civil service organisations. Kate’s passion is to bring a sense of clarity to spaghetti like situations, using a balance of analytical and human approaches to a wide variety of delegates, from school age students to senior executives. Her background is in learning and development and employee engagement strategy.

    Moira Dennison 

    Non Executive Director

    Moira has more than 30 years experience working in the Third Sector developing organisations, services and campaigning. She has extensive start up, crisis, turn-round, staff and volunteer management expertise.

    Peter Kandler 

    Non Executive Director

    Peter co-founded North Kensington Law Centre, the first law centre in the country, and was the first paid law centre worker. Peter has wide experience in criminal law, housing, employment and social security. He has sat as temporary district judge, and continues to practice criminal law.

    Paras Sood

    Advisor to the Board

    Paras is a management consultant and social enterprise enthusiast, excited about working alongside people with a purpose and challenging the norm to drive positive social outcomes.

    Koula Ioannou

    Advisor to the Board

    Koula has worked in the Community, Voluntary and 3rd Sector for over 30 years. Her work continues to provide a variety services and activities for people in Camden.

    Moira Matthews

    Advisor to the Board

  • Arati, Danielle & Max.